"We doubled our ad spend. Profit barely moved."
More money in, the same money out. And every month it costs a bit more.
For Shopify brands doing $500K–$5M a year
Spending more on ads every month, but profit isn't growing?
After 17 DTC brands and $75M+ in sales, I've learned the problem usually isn't the ads. It's what happens after the click. I find where your store is losing buyers, in the offer, product pages, checkout and follow-up emails, and fix that first. That alone often brings 20–30% more sales from the traffic you already pay for. Backed by my 6-week guarantee.
Free 30-minute strategy session: find your #1 profit leak, even if we never work together. I take only 3–4 a week.
★★★★★
"Hasan has been instrumental in scaling our e-commerce brand from $800K/year to an impressive $3M/year in sales within just 1.5 years."
What changes when the right thing gets fixed
- Higher AOV
- Recurring revenue
- Customers for years
- Ads that pay back
- A brand built to last
- 8+
- years growing DTC brands
- 17
- DTC brands I've helped grow
- $75M+
- revenue across those brands
- $20M+
- in ad spend managed
Sound familiar?
Most Shopify founders I talk to are stuck in at least one of these.
"Sales are up, but there's less in the bank."
The dashboard looks great. Your accountant tells a different story.
"People buy once, and we never see them again."
So you're paying to win every single customer from scratch.
"Every agency says their channel is working."
Ads, email, the website: everyone's reporting wins. So why are you flat?
"My team is busy, but are we working on the right things?"
Lots of activity. Not much movement. And no one's sure what to stop.
"Honestly, I don't fully trust our numbers."
Three tools, three different answers. So big decisions become guesses.
If that's you, here's the good news. When everything feels stuck, it's rarely everything. It's usually one or two things holding the rest back. Find those first, and growth starts to feel a lot easier.
How I grow a brand
Funnel first. Ads last.
Most agencies start with the ads. But ads poured into a leaking funnel just leak faster. So I work in this order, and each step makes the next one pay off.
- 01
Audit everything
I go through your whole funnel and structure: every page, offer, email, ad and number, using the Nine Signals. You see exactly what's leaking and what's missing.
- 02
Fix the funnel before touching ads
We repair the leaks and add the missing pieces. This alone often lifts results by 20–30%: more sales and a lower cost per customer, from the traffic you already have.
- 03
Rebuild the offer
Bundles, pricing and a real reason to buy more. Order value often goes up 20–30%.
- 04
Creative that brings better customers
Ads built to attract people who stay and buy again, not just the cheapest clicks.
- 05
Keep them coming back
Email and SMS flows that turn first orders into repeat ones, and customer care fast enough that no question goes unanswered long enough to lose a sale.
The result: higher AOV, recurring revenue and customers who stay for years. A brand that keeps growing long after the work is done.
Results vary by brand. "Often" means what I've typically seen in the brands I've worked with, not a guarantee.
Step 1 in detail: the audit
You don't need more ideas. You need to know which one to do first.
The audit covers the nine places growth usually breaks, with your tracking underneath. Then I point to the one that's holding the others back. That's where we start.
Foundation
Product-market fit
Do the right people want this, at this price?
Unit economics
Do you make money on the first order, or only on the third?
Offer & strategy
Is there a clear reason to buy from you, today?
Often the #1Experience
Brand & site
Would a new visitor trust you in five seconds?
Conversion
Where do ready-to-buy people drop off, and why?
Customer support
Are good customers slipping away after the sale?
Growth
Paid ads
Is every dollar you spend pulling its weight?
Organic
Can customers find you without you paying for every visit?
Lifecycle
Do customers come back without needing a discount?
Tracking sits under all nine
Can you trust the numbers you're making decisions with?
What you get from a Nine Signals read
An illustration of the format, not a real client.
PMFUnit econ.Offer
Brand & siteConversionSupport
Paid adsOrganicLifecycle
Tracking
- #1 fix: Offer. There's no reason to buy today except a 15% code, so every ad has to work twice as hard.
- Budget leak: Paid ads. About a third of spend goes to campaigns that never pay back.
- Missing piece: Lifecycle. No emails after the first order, so repeat sales are left to chance.
Healthy Watch Leaking or missing Fix first
Results
Here's what that looked like for brands like yours.
Each one started with finding the real blocker.
$724K → $9.34M
Herbal Vineyards
A sea moss wellness brand. I led growth while lifetime revenue went from $724K to $9.34M.
"Instrumental in scaling our e-commerce brand from $800K/year to an impressive $3M/year in sales within just 1.5 years." Chris Nwalor, Founder
1.53 → 2.71
Satin Naturel
Skincare. We rebuilt the ads around real customer benefits and tested properly. ROAS went from 1.53 to 2.71.
+78%
Rawwgear
We found where ready buyers were dropping off and fixed it. Conversion rate up 78%.
+$200K/mo
Wellness portfolio
Three health and wellness brands. Creator and affiliate programs added $200K a month.
+74%
Supplement brand
We rebuilt the ad account and the creative. Return on ad spend up 74%.
These are results from growth work I led before founding Ecom Amplifier. Every brand is different, so I can't promise the same numbers for yours.
What clients say
Don't take my word for it.
$800K → $3M/year
"Hasan has been instrumental in scaling our e-commerce brand from $800K/year to an impressive $3M/year in sales within just 1.5 years. He is, without a doubt, the best DTC Growth and Paid Ads Specialist we've ever worked with!"
Founder, Herbal Vineyards
Read the full review
"Hasan has been instrumental in scaling our e-commerce brand from $800K/year to an impressive $3M/year in sales within just 1.5 years. He is, without a doubt, the best DTC Growth and Paid Ads Specialist we've ever worked with! Hasan fixed our ad accounts and restructured it for optimal performance, improved our CRO, improved Recurring Revenue. His ability to lead different team members to achieve the desired result is phenomenal."
"Not only is he an absolute beast in facebook advertising, but also a great teacher! … He knows how to think like the target audience."
Client, 6 months
Read the full review
"I was working with Rasel for like 6 months and not only is he an absolute beast in facebook advertising, but also a great teacher! He knows all technical details, like events, UTMs, every detail that you can imagine, but also he knows psychological aspects as well, like why you should use pictures/ images like this and not like that. He knows how to think like the target audience. The best Media Buyer I have found … and I will always choose him for future projects."
"Rasel has a very extensive knowledge of how to optimize a Facebook ads campaign, and he is very dedicated to the success of his clients."
Client
Read the full review
"Rasel did an outstanding job for me with Facebook ads. He was generous with his knowledge, and his skills were excellent. This is a very experienced and hard working ads expert, he was certainly a highly valuable addition to my team and I plan on working with him again. Rasel has a very extensive knowledge of how to optimize a Facebook ads campaign, and he is very dedicated to the success of his clients. I'm grateful for your superb work Rasel, my sincere thanks to you for everything! Looking forward to working with you again!"
"Rasel is a HIGHLY SKILLED media buyer. He knows paid ads like the back of his hand."
Client
Read the full review
"Rasel is a HIGHLY SKILLED media buyer. He knows paid ads like the back of his hand. He utilizes modern FB/IG optimization techniques and knows what he is doing/talking about!"
Work with me
Start with a free session. Decide after.
Start here
Free strategy session
$0 · 30 minutes
- Your #1 growth blocker, named in plain English
- Where your ad budget is leaking, and roughly how much
- One fix you can start this week, with or without me
- I review your store and live ads before we talk
- An honest yes or no on whether I can help
I take only 3–4 sessions a week, so I can prepare properly for each one. No sales pitch, no 40-page deck.
Hire me directly
Weekly growth consultation
$1,000 / week
- Time with me, never handed to a junior
- I review your ads, site, offer and numbers
- You get a clear list of what to fix, in order
Includes up to 4 hours of my time each week. One simple weekly fee, so you always know what it costs.
Want it done for you?
Ecom Amplifier
A full growth engine, without hiring a single new head.
- Offer, site, ads, email and tracking, all built and run as one engine
- Set up on our Agentic Growth OS, so fixes go live in weeks, not months
- No new hires, no extra agencies to manage
- Backed by the Ecommerce Success Guarantee
"The best Media Buyer I have found … and I will always choose him for future projects."
Ecommerce Success Guarantee
If you don't see it move in 6 weeks, I keep working for free.
In week one, we pick one number to move: what it costs you to win a customer, or the revenue your funnel is missing right now. If it hasn't clearly improved by week six, I keep working, at no fee, until it does. I'm happy to promise that because I've seen what happens when a brand fixes the right thing first.
The small print
Applies to growth engagements, not the free call. We agree the measure and the starting point in writing in week one. You give us data access during onboarding, approve fixes within 2 business days, and keep ad spend and channels broadly the same. Big stock-outs, site outages or outside shocks pause the clock. It's not a promise of total revenue, profit or ROAS.
About me
Hi, I'm Hasan.
I ran my first Facebook ads for an electric bike brand in 2018. Since then I've worked inside 17 DTC brands, from apparel and skincare to supplements, and managed more than $20M in ad spend.
The brand that taught me the most was Herbal Vineyards, a family-owned sea moss company. I joined in 2021 to run their Meta ads, when the store was doing about $712K a year. By 2024 I was leading growth across budget, team and retention.
It wasn't a straight line. By the end of 2023, every new customer was costing more to win, and spending more wasn't the answer. So we put the effort into the customers we already had: bundles and offers that made each order worth more, a proper subscription program, and emails that brought people back. Their team deserves a lot of the credit.
That year changed how I work. Now I look at the whole business before I touch the ads, and I fix whatever is actually leaking first. It's why I built the Nine Signals and started Ecom Amplifier.
What I believe
- Customers for life beat customers for a day. A brand people buy from again and again is worth far more than one busy month.
- One fix at a time. One thing done properly beats ten half-finished projects.
- Honesty over a sale. I'd rather tell you "I can't help" than take your money.
I live in Dubai and work with brands in the UK, Australia, Europe, the US and the GCC. If something in your business feels stuck, I'd genuinely like to hear about it.
Check if you qualify for a free 30‑min sessionThe cost of waiting
37–50%
Industry estimates put the share of ecommerce ad budgets wasted at 37% to 50%, from poor account structure, the wrong audiences, and missing or broken funnels.1
Every month a leak like that stays open, you pay for it twice: once in ad spend, and again in customers who never come back.
What happens next
- 1
Answer five quick questions
About you, your brand and your numbers. It takes under a minute.
- 2
If you qualify, pick a time
The calendar opens straight away. If it's not the right fit yet, I'll tell you honestly.
- 3
I look at your store, then we talk
Before the session I review your store and live ads, so our 30 minutes go straight to your #1 blocker and a first fix, whether we work together or not.
1 Estimates vary by study, channel and method. The range reflects published industry estimates of wasted digital ad spend, not an audit of your account.
Questions
Before you book
Is the call really free?
Yes, really. It's 30 minutes, no slides and no hard sell. If I don't think I can help, I'll say so, and I'll try to point you to someone who can.
Who do you work with?
Shopify brands doing roughly $500K to $5M a year, already spending on ads, whose growth has stalled or isn't turning into profit.
We also sell on Amazon or TikTok Shop. Is that a problem?
Not at all. As long as Shopify is (or will be) your main brand store, I'll make sure your store and your marketplace channels work together instead of competing for the same customers.
We're under $500K a year. Is this for us?
Probably not yet. At that stage the fastest wins are usually the basics, and you'll get more from a good course than from my weekly fee. Message me anyway and I'll point you in the right direction.
Will you do the work, or just tell us what to do?
Whichever you need. As your consultant, I guide your team for $1,000 a week (up to 4 hours of my time). If you'd rather have it done for you, my agency Ecom Amplifier builds the fixes.
Why not just run better ads?
Because ads poured into a leaking funnel just leak faster. Fix the funnel first, and every dollar you spend on ads afterwards works harder.
We already have an agency. Why talk to you?
Keep them if they're good. Most agencies look after one channel. I look at the whole business, so you know which fix matters before anyone spends more money.
How does the guarantee work?
In week one we agree one number to move (your cost to win a customer, or revenue your funnel is missing) and where it starts. If it hasn't clearly improved by week six, I keep working at no fee until it does. The small print is in the guarantee section above.
What time zones do you work in?
I'm in Dubai (GMT+4). That works well for UK and European working days, Australian afternoons and US East Coast mornings.
Let's find what's holding you back.
30 minutes. Free. You'll leave with a clear first step.
Check if you qualify for a free 30‑min session